
The ZOIIÉ STORY
One formula. Your perfect shade.
ZOIIÉ was born out of love for my daughter, ZOE and a refusal to settle.
Every woman in business was once just a girl who couldn't find what she was looking for..so She created herself.
The emotional shift when your lip product is personalised just for you is a vibe.
Finding a lip plumper that genuinely gets you is an entire mood, that's why we designed a formula that acts like a custom fit. delivering the perfect blend of plumping performance, deep hydration and flawless shade payoff.
It doesn't just compliment your look, it gets YOU.
The search is officially over.
Found mine. Found ZOIIÉ.
Our pH Colour-Changing Lip Gloss is the first of many rituals we've prepared for you.
THE SCIENCE
Made for you. Colour by chemistry.
01
Apply
Glide the formula onto bare lips. The clear-to-blush base begins its transformation on contact.
02
React
Your skin's natural pH triggers a molecular shift — the pigments respond and deepen uniquely to your chemistry.
03
Reveal
In moments, your perfect shade emerges. Hydrating, luminous, entirely your own.

LOVED BY ALL
Real women. Real results.
★★★★★
I've tried every lip product on the market. Nothing compares — this shade is entirely my own.
SARAH K., AUCKLAND
★★★★★
Impossibly smooth, all-day wear. I receive compliments every time.
MADELEINE R., WELLINGTON
★★★★★
The most natural colour I've ever worn. It looks like my lips, but better.
CLAIRE M., CHRISTCHURCH
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ZOIIÉ Beauty Lip Oil & Gloss – Lightweight Nourishing Lip Treatment
ZOIIÉ Beauty Lip Oil & Gloss – Lightweight Nourishing Lip Treatment
ZOIIÉ Beauty 3-in-1 Soothing Prep Peel-Off Lip Mask
ZOIIÉ Beauty 3-in-1 Soothing Prep Peel-Off Lip Mask